News Article

Florida SouthWestern State College and Studio FSW Garner Multiple AFC Marketing Awards

Nov 14, 2014

NOVEMBER 14, 2014 – FORT MYERS, FLA. – During the 65th annual convention of the Association of Florida Colleges (AFC) held in Destin, Fla., Florida SouthWestern State College (FSW) and Studio FSW, the public relations and marketing department of Florida SouthWestern State College, garnered multiple awards from the AFC Communications and Marketing Commission. Over 200 award submissions from Florida’s 28 state and community colleges were judged by public relations, advertising, marketing, and industry professionals.

Studio FSW was the Communication and Marketing Commission’s exemplary practice award winner for its rebranding of Florida SouthWestern State College.

In the Advertising-Print category, Studio FSW placed first for its “New Name, Same Mission” advertisement and third for its “If Life is a Journey” advertisement. Studio FSW also placed first in the Article/Story Pitch Resulting in Publication category for the article “Veteran Starts a New Career Path After Graduation”; first in the Direct Mail/Campaign category for its “Your Moment is Now” postcard; first in the Best Bang for the Buck category for the informational “Buc Head”; and first in the Advertising-Television category for the FSW television commercial series.

Additionally, Studio FSW received third place in the Advertising-Radio category for the FSW radio commercial and third place in the Redesign category for the redesign of the FSW School of Health Professions brochure.

The college placed second in the Website category for its newly redesigned FSW website; second in the Faculty Advised/Student Publication category for its Illuminations literary magazine; and third in the Poster category for the Office of Student Life Spring Mania poster.

About AFC: The Association of Florida Colleges, Inc. is the professional association of Florida's 28 public member institutions of the Florida College System, their boards, employees, retirees and associates, and the employees of the Division of Florida Colleges. The mission of the Association is to actively promote, represent, and support members and institutions as they provide their students and the citizens of Florida with a world-class college system.

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Florida SouthWestern State College is Southwest Florida’s largest and one of the most affordable institutions of higher education. Annually serving more than 22,000 students globally, FSW offers a variety of nationally-ranked, career-focused academic programs with two- and four-year degrees, and professional certifications. Students are also active in clubs and programs catered to their interests. FSW will debut its intercollegiate athletics program in the fall 2015. Visit www.FSW.edu for more information. 

Last Updated: November 14, 2014