Marketing & Media
Our Mission
The mission of the Marketing & Media Department at FSW is to elevate the image of the College to support our position in the community as the premier destination in Southwest Florida for higher education and workforce development as well as a leader for intellectual, economic, and cultural awareness.
Our Work
Our team provides marketing consultations, visual and written campaign strategy and execution, and media placement for the Office of the President and other approved College initiatives.
Our Team
Kailee Mateika
Interim Executive Director
Eric Barreto
Senior Brand and Graphic Design Coordinator
Jennifer Fidler (Young)
Manager, Media Relations and Content
Derek Kemp
Videographer and Content Producer
Follow FSW on Social Media
What We Do
Marketing Consultations
We love to meet with FSW employees to help elevate projects! Communication can make or break an initiative. Reach out to us while you are planning so our experts can help (please note: all requests will be routed through your VP/Dean for approval).
FSW Success
One of our team's primary campaigns highlights the successes of our faculty, staff, students, and alumni. Have an awesome story? Send it to us! It might just be featured on our website, in a video, or on our social media accounts!
"I Need a Flyer..."
Need a flyer (or temporary sign or social media design or... you get the idea)? Our Graphic Design Coordinator, Eric Barreto, can get someone in your area set up to create and edit a stylish, on-brand piece. Just reach out!
Media Requests
Media Community Members: If you are a member of the media looking for a statement from FSW, please reach out to our media contact.
FSW Employees: If the media has reached out to you for a statement in an area in which you are comfortable giving a statement, get out there and show your community your expertise!
Want some advice from our media experts or want to be contacted if a media request is received in your area of expertise? Reach out to our Media Coordinator, Jennifer Young.
Other Marketing Resources
College-Wide Emails
Mass Emails to FSW Employees: Emails to large groups of FSW employees (e.g. all employees, all faculty, all staff, etc.) can be done via Outlook using Listservs controlled by IT. Speak with your supervisor about access to these Listservs.
Mass Emails to FSW Students: Mass emails to students can be completed in a variety of ways. To get an event or piece of information added to the Monday e-newsletter, see the Buc Bulletin section. If you are requesting an email outside of the Buc Bulletin, please speak with your supervisor to be directed to the appropriate department.
Buc Bulletin
The Buc Bulletin is a weekly e-newsletter produced by Student Affairs including important news and upcoming events. The email is sent out Monday morning to students and employees (the employee e-newsletter is comprised of the student newsletter along with employee updates at the top).
Have information that you would like to see included in an upcoming edition? Send a request!
FSW Branded Promotional Items/Giveaways
Marketing & Media serves in an advisory role for selecting effective promotional items, creating any custom graphics, and/or determining appropriate specifications (i.e. paper weight and size, etc.). The quoting and purchasing process will need to be completed by the requesting committee or department and any proofs should be requested of/provided by the vendor you ultimately select.
Promotional items need to be created by a Learfield Licensed Internal Vendor. These licenses are maintained by Auxiliary Services, Adam Davis being the main point of contact, and any logo usage will be sent to and approved by Auxiliary Services once a vendor is selected.
Popular Promotional Items
According to a social media poll conducted by the Office of Student Engagement
Hoodies Backpacks Joggers Jackets Tervis Cup Hand sanitizer Highlighters
Notebooks Towels Sweatpants Beanies Shoes Fleece jackets Socks