Marketing & Strategic Communications

Our Mission

The mission of the Office of Marketing & Strategic Communications at FSW is to elevate the image of the College to support our position in the community as the premier destination in Southwest Florida for higher education and workforce development as well as a leader for intellectual, economic, and cultural awareness.

Our Work

Our team provides marketing consultations, visual and written campaign strategy and execution, and media placement for the Office of the President and other approved College initiatives.

Our Team

Kailee Mateika

Assistant Vice President, Marketing & Digital Strategies/PIO

Jennifer Fidler (Young)

Director, Marketing & Strategic Communications

Eric Barreto

Manager, Creative Assets & Brand Management

Tiffany Guinn

Enrollment Communications & Media Strategist

Derek Kemp

Sr. Videographer and Content Producer

Tim Murphy

Student Communications & Branding Strategist

Abby Seeley

Marketing & Communications Technology Specialist

Marketing Consultations & Requests

We love to meet with FSW employees to help elevate projects! Communication can make or break an initiative. Reach out to us while you are planning so our experts can help (please note: all requests will be routed through your VP/Dean for approval).

"I Need a Flyer..."

Need a flyer (or temporary sign or social media design or... you get the idea)? Our Graphic Design Coordinator, Eric Barreto, can get someone in your area set up to create and edit a stylish, on-brand piece. Just reach out!

Collegewide Emails

Buc Bulletin: Weekly e-newsletter featuring important news and upcoming events. The email is sent out Monday morning to students and employees (the employee e-newsletter is comprised of the student newsletter along with employee updates at the top).

Mass Emails to FSW Employees: Emails to large groups of FSW employees (e.g. all employees, all faculty, all staff, etc.) can be done via Outlook using Listservs controlled by IT. Speak with your supervisor about access to these Listservs.

Mass Emails to FSW Students: Mass emails to students can be completed in a variety of ways. To get an event or piece of information added to the Monday e-newsletter, see the Buc Bulletin section. If you are requesting an email outside of the Buc Bulletin, please speak with your supervisor to be directed to the appropriate department.

FSW Success

One of our team's primary campaigns highlights the successes of our faculty, staff, students, and alumni. Have an awesome story? Send it to us! It might just be featured on our website, in a video, or on our social media accounts!

Media Requests

Media Community Members: If you are a member of the media looking for a statement from FSW, please reach out to our media contact.

FSW Employees: If the media has reached out to you for a statement in an area in which you are comfortable giving a statement, get out there and show your community your expertise!

Want some advice from our media experts or want to be contacted if a media request is received in your area of expertise? Reach out to Kailee Mateika

FSW Branded Promotional Items/Giveaways

´╗┐Marketing & Media serves in an advisory role for selecting effective promotional items, creating any custom graphics, and/or determining appropriate specifications (i.e. paper weight and size, etc.). The quoting and purchasing process will need to be completed by the requesting committee or department and any proofs should be requested of/provided by the vendor you ultimately select.

Promotional items need to be created by a Learfield Licensed Internal Vendor. These licenses are maintained by Auxiliary Services, Adam Davis being the main point of contact, and any logo usage will be sent to and approved by Auxiliary Services once a vendor is selected.

Popular Promotional Items

According to a social media poll conducted by the Office of Student Engagement

Hoodies Backpacks Joggers Jackets Tervis Cup Hand sanitizer Highlighters

Notebooks Towels Sweatpants Beanies Shoes Fleece jackets Socks